Site conversion

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Watching video clips of real visitors using your website can provide really powerful insights about things you need to change to get vastly better results.? You may decide to change the menu layout, move sections around or apply other similar changes and see your response rate soar.

You can either invest in expensive eye-tracking studies or use a simple solution that we can install for you.

What will you get?

Once we add the tracking code (a few lines of Javascript actually) on your pages, the system will start recording videos of real visitors using your site. You can see them scrolling up and down, clicking on different sections and entering data in your forms.

Viewing a few such videos will give you enough ideas for identifying what problems do the people face while using your site. Are they able to locate the required information? Can they easily post a lead or order your products? Rectify the mistakes, provide additional information if required or make other improvements and then see the response rate go up.

You also get heat maps of your key pages to identify where do the people click. A typical mistake web designers make is to not have a link on prominent images which people click trying to go somewhere or to get more information. Once you setup these links, the visitors get what they want, stay longer and thereby improve your results.

Heatmap SampleWhat is the investment?

The tool is free to try for a few days, enough to generate several meaningful insights. It also offers a FREE basic version which will be quite useful for most small websites. The paid version is also very affordable at around $29 per month and you can use this if you get medium traffic to your site.

We also charge a fee ranging from Rs 2,000 to Rs 10,000 depending on the size and structure of your site. However, let me assure that this investment can be recovered within a few days. You get more leads and more sales and the improved site will continue to generate more income for you for a long time to come.

Contact us here to get started.

Filed under Site conversion, Web Design by  #

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Do you keep waiting for a site to load fully if takes too long or simply click the back button? Page speed improvement is the first thing you should consider when working on better user experience.

There are several things we need to consider when working on this. We need to review and adjust web hosting settings as well as the content, specially the images to achieve the speed up.  You should be looking at the loading speed of the mobile version or the responsive site loaded on a mobile device. The speed counts much more there as the user might be on a slow 2G or 3G connection.

How fast does your page load now?

You can check the present performance at several places like this, this and this. While it is very difficult to get scores near 100, anything above 80 is good and above 90 will be fantastic. You can make the suggested changes yourselves or through your tech support guy. We also offer a page speed improvement service wherein we test the present performance to establish the baseline and then make the required changes resulting in the vastly improved performance.

Tip: Don’t delay this as the changes you make now will possibly increase your ranking and leads volume for a long time. The higher user satisfaction will be a cool bonus.

 

Filed under Announcements, Site conversion, Web Design by  #

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I have seen quite a few sites where the designer has put the email address like info@domain.com at the bottom to encourage people to contact the business owner. This is a strict no-no. Here’s why…

You see the spammers employ robots (automated software) to scan the web sites on the Internet and locate the email addresses that they can use to send unsolicited offers to people. If you publish your email address openly on your site, this address is going to be harvested for sure and then you can look forward to more spam that you can imagine.

What’s the way out? You can publish your address like info AT domain DOT com and put a note for people to replace AT and DOT with ‘@’ and ‘.’  – easy to figure out for a human being but difficult to identify for the robots.

However the best method is to put a contact form where the visitors can fill their request and contact details. The form processing script can then send a mail to you as well as send an automated thank you response to the visitor.

Are you using any other process to provide a channel for your visitors to contact you? Why don’t you post a comment and share that with us and other fellow readers?

Filed under Site conversion, Tips, Web Hosting by  #

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There are a lot of things you can do for your web site’s promotion and publicity. This includes directory submission, on-page optimisation and link exchange. However in my opinion, the best investment is setting up a blog. This provides several other advantages, as you can see below.

1. A frequently updated blog can make your site appear to be fresh and regularly updated. Search engines love such site and quickly index the new content.

2. It is really tricky to update the main site if you do not have a web maintenance contract with some web development agency or a freelancer. However you can add new content to your blog quite easily through a user-friendly interface.

3. You can make small and big announcements on your blog and the clients can get notified of the update through your announcement list or through the RSS Feed of the blog.

4. The new products can be announced on the blog as soon as they are available. You don’t need to wait for the agency to update the site to let your clients know about these new products.

5. Your blog can be submitted to the large number of blog directories – these result in quality incoming one-way links and add to your search engine reputation and ranking.

Our Linux hosting with support for PHP and MySQL is perfect for hosting WordPress based blogs. WordPress is considered as the most powerful blog software and is highly customisable.

It is FREE too – so you do not need to buy it. Just pay a small charge for setup and integration of the blog with your main site and optionally (highly recommended) get it promoted. All the details of the blog setup service are here. Learn about our Linux web hosting packages here.

Filed under Site conversion, Tips, Web Hosting, Web Promotion by  #

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Hello there

As someone who has been dealing with blogs for a long time and after preaching to several companies about the need for a blog, I decided to take time out to set up a blog for Ebizindia also.

If you have bought any of our services or are planning to buy one, you will find ways to make a better use of the service and increase your return on investment.

Our support helps people get more benefit out of our web hosting, web promotion and other services. We will discuss some of those ways for you to profit from.

You might pick up a good tip, even if you are not an Ebizindia customer. So keep watching this space.

And thanks for stopping by 🙂

Arun

This Ebizindia Service and Tips Blog maintain by RentABlogger.com