Web Design

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Watching video clips of real visitors using your website can provide really powerful insights about things you need to change to get vastly better results.? You may decide to change the menu layout, move sections around or apply other similar changes and see your response rate soar.

You can either invest in expensive eye-tracking studies or use a simple solution that we can install for you.

What will you get?

Once we add the tracking code (a few lines of Javascript actually) on your pages, the system will start recording videos of real visitors using your site. You can see them scrolling up and down, clicking on different sections and entering data in your forms.

Viewing a few such videos will give you enough ideas for identifying what problems do the people face while using your site. Are they able to locate the required information? Can they easily post a lead or order your products? Rectify the mistakes, provide additional information if required or make other improvements and then see the response rate go up.

You also get heat maps of your key pages to identify where do the people click. A typical mistake web designers make is to not have a link on prominent images which people click trying to go somewhere or to get more information. Once you setup these links, the visitors get what they want, stay longer and thereby improve your results.

Heatmap SampleWhat is the investment?

The tool is free to try for a few days, enough to generate several meaningful insights. It also offers a FREE basic version which will be quite useful for most small websites. The paid version is also very affordable at around $29 per month and you can use this if you get medium traffic to your site.

We also charge a fee ranging from Rs 2,000 to Rs 10,000 depending on the size and structure of your site. However, let me assure that this investment can be recovered within a few days. You get more leads and more sales and the improved site will continue to generate more income for you for a long time to come.

Contact us here to get started.

Filed under Site conversion, Web Design by  #

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Do you keep waiting for a site to load fully if takes too long or simply click the back button? Page speed improvement is the first thing you should consider when working on better user experience.

There are several things we need to consider when working on this. We need to review and adjust web hosting settings as well as the content, specially the images to achieve the speed up.  You should be looking at the loading speed of the mobile version or the responsive site loaded on a mobile device. The speed counts much more there as the user might be on a slow 2G or 3G connection.

How fast does your page load now?

You can check the present performance at several places like this, this and this. While it is very difficult to get scores near 100, anything above 80 is good and above 90 will be fantastic. You can make the suggested changes yourselves or through your tech support guy. We also offer a page speed improvement service wherein we test the present performance to establish the baseline and then make the required changes resulting in the vastly improved performance.

Tip: Don’t delay this as the changes you make now will possibly increase your ranking and leads volume for a long time. The higher user satisfaction will be a cool bonus.

 

Filed under Announcements, Site conversion, Web Design by  #

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Why did your prospect land up on your web site? To buy something from you? Not really. He is there because he needs help solving one of HIS problems and he thinks – you might be able to help. Your web site should show empathy towards his problem and offer advice and solutions that help him solve this problem.

We understand that when you visit our website, you want to grow your business and get new leads. So we advise you on ways to improve your marketing with various tools – including a a well designed web site.

Similarly, if you sell a software for retailers, your web site should focus on helping these retailers increase the sales at their stores. It is ok to remind them that your software can help them increase their store’s efficiency and their bottomline in the process. But the focus of the site should be these prospects.

Filed under Tips, Web Design by  #

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